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Director, Brand Communications

Director, Brand Communications

Experience (Years) 

More information about this job

Position Overview

The Director of Brand Communications is one of the lead brand stewards of Consumer Reports (CR), crafting, telling, and helping others to evangelize the overarching CR story -- from its historic mission to its ongoing evolution for the digital age and the immense successes it has working with consumers to create a fairer, safer, and healthier world. This newly created and critical role will drive awareness of CR, its mission and the distinct value it brings to the world.


Reporting to the Chief Communications Officer and working in tight collaboration with other brand stewards across the Communications, Marketing and Philanthropic Development departments, the Director will provide vision, guidance and leadership for the advancement of CR’s brand voice, narrative and governance.


This role will be responsible for ensuring that we embrace, deliver and optimize consistent core brand and organizational messaging (e.g., Vision, Mission and Value Proposition), particularly in earned media channels. The Director will also be responsible for a strategic events program (owned, paid and earned), enabling brand consistency in thought leadership, and creating key communications materials and internal brand voice education.

Qualifications Include

  • Master’s degree in communications, marketing communications, public relations or other relevant degree - or experience equivalent - required.
  • Seven to ten years of progressive work experience in brand and brand communications, marketing communications, or related field. Experience leading brand repositioning extremely beneficial.
  • Experience working cross-functionally to translate brand strategies into company behaviors and company communications.
  • Exceptional communication skills, able to listen actively; speak and write persuasively and inspirationally.
  • Exceptional strategic thinking and analytical skills; able to discern, plan, and evaluate courses of action.
  • Exceptional creative direction skills; able to ensure translation of the brand’s image and voice into compelling communications and marketing materials.
  • Ability to successfully influence, inspire and lead colleagues across an organization.
  • Experienced project manager with proven ability to coach staff for optimal results in a positive working environment.
  • Experience analyzing, and applying market, audience, and stakeholder research.
  • Comfortable working in a fast-paced, highly collaborative, results-oriented and intellectually stimulating environment that seeks to constantly evolve and grow.

Key Responsibilities

  • Serves as a strategic partner with CR’s marketing and philanthropic development department leaders, developing and implementing a brand communications strategy that effectively drives understanding of CR’s mission, goals and initiatives.
  • Works with CR leadership and key internal stakeholders to deliver top-line messaging and related communications strategies, leveraging opportunities to raise visibility of CR and its mission.
  • Builds strong relationships and collaborates with key brand stewards across the organization to cultivate and manage CR’s brand voice and style (including tone), and ensuring awareness and training is in place for all potential communications channels (media relations, social, thought leadership, etc.).
  • Crafts and curates CR’s strategic brand communications including the Annual Report, standard About CR presentations, About Us website, etc.
  • Engages and equips CR staff, leadership, Board with key messages and deliverables to tell the CR story, maintaining a body of supporting materials, particularly organizational facts and figures.
  • Develops and maintains strategy for brand-level thought leadership and cross-CR events, partnering with colleagues on developing key relationships with industry associations and influencers.
  • Works with our Marketing leadership and Senior Creative Director to develop and manage brand communications standards, workflows and guidelines.
  • Helps guide in a collaborative fashion the creation of marketing materials, tools and resources (collateral, presentations, videos, etc) to effectively reflect our brand voice, positioning and value proposition.
  • Partners with marketing to monitor and track key performance indicators that measure communication/brand effectiveness, media ROI, and other brand perception metrics.
  • Stays abreast of industry trends and best practices, identifying opportunities to improve Consumer Reports’ communications methods, structure, tools, and staff expertise.
  • Builds out functional area and trains, recruits and manages staff, as needed, with a focus on creating an innovative, collaborative, and performance-driven culture.
  • Manages the tracking and reporting of the Brand Communication budget.
  • Performs other related duties as required.