The Director of Brand Communications is one of the lead brand stewards of Consumer Reports (CR), crafting, telling, and helping others to evangelize the overarching CR story -- from its historic mission to its ongoing evolution for the digital age and the immense successes it has working with consumers to create a fairer, safer, and healthier world. This newly created and critical role will drive awareness of CR, its mission and the distinct value it brings to the world.
Reporting to the Chief Communications Officer and working in tight collaboration with other brand stewards across the Communications, Marketing and Philanthropic Development departments, the Director will provide vision, guidance and leadership for the advancement of CR’s brand voice, narrative and governance.
This role will be responsible for ensuring that we embrace, deliver and optimize consistent core brand and organizational messaging (e.g., Vision, Mission and Value Proposition), particularly in earned media channels. The Director will also be responsible for a strategic events program (owned, paid and earned), enabling brand consistency in thought leadership, and creating key communications materials and internal brand voice education.