The Manager partners with the Director of New Business & Innovation Planning to manage and evolve the Innovation Pipeline by identifying, evaluating, recommending and piloting new business opportunities for CR. The Manager will use a consumer-centric approach to exploring new strategic “white spaces”, where CR is best positioned to uniquely address consumer needs, by developing new solutions that drive significant revenue growth. This role works closely with the Director, CR Leadership, and other key stakeholders to help prioritize and recommend new business initiatives.
Bachelor’s degree in Finance, Marketing, Economics, or Business Strategy; MBA preferred
A minimum of six to eight years of business strategy and innovation experience, including developing strategic frameworks, analyzing and synthesizing data, and problem-solving
Strong conceptual and problem-solving skills
Strong visualization skills and good understanding of UX in relation to visualization
Excellent written and verbal communication skills, including the ability to effectively present ideas and build consensus with stakeholders
Ability to persuade internal stakeholders, using a data-driven, strategic approach.
Strong collaborator, with excellent ability to partner with leadership and other stakeholders
Manages efforts to explore new strategic “white spaces” and prioritizes potential opportunity
areas, using a variety of techniques (e.g., “jobs to be done”) to help understand consumer needs
and behaviors, market/competitive “gaps”, new technologies, and diverse business models.
Partners with Director, other stakeholders to lead ideation sessions (internal, external) and develops concepts for new consumer solutions that have high revenue potential.
Leads business opportunity assessment teams to vet high priority concepts for financial
attractiveness, operational viability, consumer appeal, etc..
Responsible for prioritizing opportunities based on above assessments & presenting
strategic opportunities to CR’s Innovation leadership team.
Partners with key stakeholders to develop prototypes and market test plans designed to validate concepts.
Designs “go-to-market” plans for high priority initiatives and helps develop and launch market
Evaluates and communicates current performance of the Innovation Pipeline to Senior
Takes a leadership role on select strategic priorities for CR, as needed.
Makes Consumer Reports mission, vision and strategic plan the lens through which research is
conducted and recommendations are made.
Prepares reports and presents to executive teams, as needed.