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Manager, New Business and Innovation

Manager, New Business and Innovation

Experience (Years) 

More information about this job

Position Overview

The Manager partners with the Director of New Business & Innovation Planning to manage and evolve the Innovation Pipeline by identifying, evaluating, recommending and piloting new business opportunities for CR. The Manager will use a consumer-centric approach to exploring new strategic “white spaces”, where CR is best positioned to uniquely address consumer needs, by developing new solutions that drive significant revenue growth. This role works closely with the Director, CR Leadership, and other key stakeholders to help prioritize and recommend new business initiatives.

Qualifications Include

Bachelor’s degree in Finance, Marketing, Economics, or Business Strategy; MBA preferred

A minimum of six to eight years of business strategy and innovation experience, including  developing strategic frameworks, analyzing and synthesizing data, and problem-solving 

Strong conceptual and problem-solving skills

Strong visualization skills and good understanding of UX in relation to visualization

Excellent written and verbal communication skills, including the ability to effectively present ideas and build consensus with stakeholders

Ability to persuade internal stakeholders, using a data-driven, strategic approach.

Strong collaborator, with excellent ability to partner with leadership and other stakeholders

Key Responsibilities

Manages efforts to explore new strategic “white spaces” and prioritizes potential opportunity     

areas, using a variety of techniques (e.g., “jobs to be done”) to help understand consumer needs 

and behaviors, market/competitive “gaps”, new technologies, and diverse business models.


Partners with Director, other stakeholders to lead ideation sessions (internal, external) and  develops concepts for new consumer solutions that have high revenue potential.


Leads business opportunity assessment teams to vet high priority concepts for financial  

attractiveness, operational viability, consumer appeal, etc..


Responsible for prioritizing opportunities based on above assessments & presenting

strategic opportunities to CR’s Innovation leadership team.


Partners with key stakeholders to develop prototypes and market test plans designed to validate concepts.


Designs “go-to-market” plans for high priority initiatives and helps develop and launch market 



Evaluates and communicates current performance of the Innovation Pipeline to Senior 



Takes a leadership role on select strategic priorities for CR, as needed.


Makes Consumer Reports mission, vision and strategic plan the lens through which research is 

conducted and recommendations are made.


Prepares reports and presents to executive teams, as needed.