• Manager, Retention & Member Value

    Location
    US-NY-Yonkers
    Experience (Years)
    5
  • Position Overview

    The Manager, Retention & Member Value will be responsible for marketing programs that drive retention and long term value of members.

    Qualifications Include

    • Bachelor’s degree; MBA a plus.
    • 5-7 years of digital marketing experience
    • A passion for digital marketing, brand and the customer.
    • Experience managing brand - through creative, experience, and messaging.
    • Strong balance of analytical, data-driven approach and creative sensibility.
    • Demonstrated ability to manage a significant budget.
    • Demonstrated track record for managing projects from start to finish, including ones involving multiple stakeholders and team members.
    • Outstanding communication skills.
    • Outstanding organizational skills.
    • High attention to detail.
    • Strong Excel, PowerPoint and Word skills.
    • Deep knowledge of email marketing, including familiarity with email technologies and tools.
    • Experience with A/B and multivariate testing programs and tools to improve performance or customer experience and engagement.

     

    Key Responsibilities

    • Plans, prepares, and implements marketing plans, strategies, and budgets to achieve membership upgrade goals.
    • Responsible for communicating value proposition, including creative and messaging strategy, across membership tiers and positioning it to appropriate audiences to maximize member satisfaction and value.
    • Oversees member communications and website experiences related to upgrades - from creative to execution to reporting - partnering closely with other teams on execution including digital product, consumer database, and IT.
    • Develops, tests and optimizes program through experimenting with targeting, creative, & messaging
    • Leverages data to develop segmented, data-driven and personalized communications.
    • Partners closely with Retention and Engagement functions to ensure alignment and integration.
    • Collaborates with offline marketing team to create and implement multi-channel programs.
    • Partners with internal reporting resources to deliver clear insights on performance and business impact of upgrade related programs.
    • Manages external creative agencies and marketing technology partners as needed.
    • Stays informed on industry trends, sharing with the team and championing new strategies and tools where appropriate, based on those insights.

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