The Manager, Retention & Member Value will be responsible for marketing programs that drive retention and long term value of members.
Bachelor’s degree; MBA a plus.
5-7 years of digital marketing experience
A passion for digital marketing, brand and the customer.
Experience managing brand - through creative, experience, and messaging.
Strong balance of analytical, data-driven approach and creative sensibility.
Demonstrated ability to manage a significant budget.
Demonstrated track record for managing projects from start to finish, including ones involving multiple stakeholders and team members.
Outstanding communication skills.
Outstanding organizational skills.
High attention to detail.
Strong Excel, PowerPoint and Word skills.
Deep knowledge of email marketing, including familiarity with email technologies and tools.
Experience with A/B and multivariate testing programs and tools to improve performance or customer experience and engagement.
Plans, prepares, and implements marketing plans, strategies, and budgets to achieve membership upgrade goals.
Responsible for communicating value proposition, including creative and messaging strategy, across membership tiers and positioning it to appropriate audiences to maximize member satisfaction and value.
Oversees member communications and website experiences related to upgrades - from creative to execution to reporting - partnering closely with other teams on execution including digital product, consumer database, and IT.
Develops, tests and optimizes program through experimenting with targeting, creative, & messaging
Leverages data to develop segmented, data-driven and personalized communications.
Partners closely with Retention and Engagement functions to ensure alignment and integration.
Collaborates with offline marketing team to create and implement multi-channel programs.
Partners with internal reporting resources to deliver clear insights on performance and business impact of upgrade related programs.
Manages external creative agencies and marketing technology partners as needed.
Stays informed on industry trends, sharing with the team and championing new strategies and tools where appropriate, based on those insights.