• Marketing Platform Analyst

    Experience (Years)
  • Position Overview

    The Marketing Platform Analyst is a key member of the Consumer Data Hub team reporting to the Manager, Consumer Data Hub. She/he will be responsible for the ongoing maintenance, auditing and troubleshooting of the Consumer Data Hub.  Other responsibilities include performing UAT on system changes, writing/updating documentation and writing technical requirements for Consumer Data Hub enhancements in support new business processes and marketing programs.

    Qualifications Include

    • B.S. in Computer Science or a related discipline
    • 1-3 years experience managing marketing databases, CRM systems or data warehouse operations. Understanding of ETL workflow.
    • Experience working with at least one relational database system (Oracle, MS SQL Server, etc)
    • Strong hands-on data analysis skills, ability to develop complex SQL queries.
    • Basic coding knowledge with one or more programming languages/libraries (Python, pandas, numpy, matplotlib, R etc) for data explorations, analysis, and visualization preferred.
    • Experience with reporting, business intelligence and data visualization tools (Tableau) preferred.
    • Excellent communication and interpersonal skills. Capable of presenting complex issues in a clear manner to business and technical professionals.

    Key Responsibilities

    • Work closely with business stakeholders to understand and translate their requirements into technical specifications and processing instructions for Data Warehouse developers.
    • Validate the quality of data enhancements made to the production database such as validating inbound/outbound files, manual fixes, and spot checking results of production change requests.
    • Validate weekly production loads, reviewing counts and identifying and resolving data anomalies.
    • Develop and execute test plans, document the results.
    • Execute ad hoc queries against the database for problem resolution. Analyze data issues, determine source of problem, and recommend corrective actions. Identify improved controls and procedures to avoid recurrence.
    • Liaison with contributing source system vendors to ensure the seamless processing of the regular updates of the Consumer Data Hub database.
    • Update documentation for systems changes in support of data governance objectives
    • Performs other duties of the department but not those of a higher level.


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