• Digital Advocacy Campaign Manager

    Experience (Years)
  • Position Overview

    The manager is responsible for creating and implementing strategies to identify and engage consumers and drive measurable actions through digital campaigns including email, alerts, site content, and other digital opportunities.

    Qualifications Include

    • Bachelor’s degree in a relevant field, or experience equivalent.
    • A minimum of five years of experience in digital campaign strategy experience including creating engaging emails and other content for policy-based campaigns. 
    • Experience managing a large list of constituents, particularly membership programs.
    • Expertise with a range of digital campaign tools and tactics.
    • Superior written communication skills with demonstrated success delivering compelling content that will motivate readers to take action.
    • Knowledge of trends of digital organizing, and of best practices for communicating via email, social, and other digital channels.
    • Proficiency using digital CMS or CRM, experience with NationBuilder strongly preferred but not required.
    • Project management experience and the ability to organize and manage multiple priorities.
    • Demonstrated success working in a cross-functional or matrixed organization with the ability to collaborate and build consensus with various stakeholders.

    Key Responsibilities

    Manage and grow supporter base: 

    • Expand and engage CR’s mobilization base, beginning with our current 1.6M community, then developing new strategies for deepening our engagement online and offline.
    • Manage campaigns and lists in CR’s mobilization database (NationBuilder) and lead email campaign list selection and segmentation. 
    • Assist in monitoring of rapid response opportunities based on campaign developments.

    Create compelling content:

    • Develop content that articulates CR’s mission and compels consumers to join our membership base, donate, attend or host events, or take part in other other mobilization initiatives. 
    • Ensure digital mobilization messaging is consistent with CR’s voice and tone guidelines, in partnership with Communications.

    Collaborate on strategy development:

    • Collaborate with communications to develop integrated campaigns and ensure real time awareness of news and emerging issues for use in mobilization efforts.
    • Work closely with marketing, fundraising and product team members on strategy, membership recruitment, design and user experience.
    • Support campaign, organizer, and community development team members in brainstorming campaigns, messaging, and tactics around CR’s initiatives.
    • Develop a roadmap for the mobilization team, such as developing opportunities for testing and growth.

    Track data analytics: 

    • Understand and apply data analytics related to the campaign email list, website, and social channels to improve the effectiveness of the campaign.
    • Track and compile digital, email and social networking analytics.
    • Direct staff and outside vendors toward executing digital goals and strategies.


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