• Associate Director, New Business and Innovation

    Experience (Years)
  • Position Overview

    Consumer Reports, the 80 year old organization dedicated to helping consumers navigate an increasingly complicated marketplace, is looking for a talented innovation pro to help us plan for the next 80 years.  Using a consumer focused and data driven approach, this role will identify, evaluate, recommend and pilot new business opportunities that build on our strengths, expand our reach and grow and diversify our revenue streams.

    Qualifications Include

    Bachelor’s degree in Finance, Marketing, Economics, or Business Strategy; MBA preferred A minimum of eight to ten years of business strategy and innovation experience, including developing strategic frameworks, analyzing and synthesizing data, and problem-solving Strong conceptual and problem-solving skills Strong visualization skills and good understanding of UX in relation to visualization Excellent written and verbal communication skills, including the ability to effectively present ideas and build consensus with stakeholders Ability to persuade internal stakeholders, using a data-driven, strategic approach. Strong collaborator, with excellent ability to partner with leadership and other stakeholders

    Key Responsibilities

    Manages efforts to explore new strategic white spaces and prioritizes potential opportunity areas, using a variety of techniques (e.g., “jobs to be done”) to help understand consumer needs and behaviors, market/competitive gaps, new technologies, and diverse business models.

    Partners with Senior Director and other stakeholders to lead ideation sessions (internal and external) and develops concepts informed by consumer and marketplace insights for new consumer solutions that have high revenue potential.

    Leads business opportunity teams to quantitatively assess high priority concepts for financial attractiveness, operational viability, and consumer appeal and

    Responsible for prioritizing opportunities based on above assessments & presenting strategic opportunities to CR’s Innovation leadership team. Takes a leadership role on select strategic priorities for CR.

    Partners with key stakeholders to develop prototypes and market test plans designed to validate concepts.

    Designs business and go-to-market plans for high priority initiatives and helps develop and launch market Pilots.

    Partners with Sr. Director to improve and evolve the strategic innovation process to balance strategic rigor and the pace in which new opportunities are identified and brought to market.

    Evaluates and communicates current performance of our Innovation Pipeline to Senior Management

    Makes Consumer Reports mission, vision and strategic plan the lens through which research is conducted and recommendations are made.


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