• Senior Fundraising Associate, Print Marketing

    Location
    US-NY-Yonkers
    Experience (Years)
    5
  • Position Overview

    Under the guidance of the Director, the Senior Fundraising Associate will be responsible for developing and executing fundraising direct mail campaigns for programs with donations up to $1,000. He/she will also be the main liaison with the digital marketing team working on digital initiatives in support of these programs.

    Qualifications Include

    • Bachelor’s degree in related field.
    • At least five years of progressively responsible direct response fundraising experience, with a proven track record of successful results.
    • Experienced in budgeting and managing to a P&L.
    • Excellent analytical and organization skills.
    • Skilled in Microsoft suite of products, particularly Excel.
    • Adept at the Google suite of products, including documents, sheets, slides.
    • Good interpersonal skills and able to work effectively as a member of a team.
    • Effective communicator, both written and verbally.
    • Experience with membership programs a plus.

    Success Criteria:

    • Data-driven, fact-based and consumer-focused, anticipates impacts on key audiences
    • Instills trust and integrity
    • Leads with urgency and purpose, focusing self and others on action and results with a focus on Key Performance Indicators (KPIs) and consumer impact
    • Experiments and learns from both successes and failures and responds quickly with course corrections based on CR’s best interests
    • Leverages knowledge of the competitive landscape, marketplace trends, best practices and technology to improve CR’s ability to compete
    • Able to adjust to changing priorities.

    Key Responsibilities

    • Executes fundraising direct mail campaigns to increase donor loyalty, reactivate lapsed donors, and increase donor retention; also responsible for cultivation of donors to the higher levels of giving.
    • Works with outside agencies to develop distinctive creative and copy as well as the internal database team on selecting the names for each campaign.
    • Assists with budgeting and reforecasting for fundraising print programs.
    • Develops the schedules for print fundraising campaigns.
    • Works with Director to develop testing ideas and ask amount strategies.
    • Creates lettershop laser instructions.
    • Works closely with the Digital marketing team to ensure consistency across channels.
    • Performs other duties of department but not that of a higher level.

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