A vital and iconic nonprofit organization dedicated to putting the consumer first, Consumer Reports (CR) is transforming to deliver on its mission of creating a fair, safe, and transparent marketplace for today and tomorrow. The communications team is focused on developing and delivering strategic communications strategies that will help the organization grow its audience, increase its brand relevance, and scale its ability to deliver marketplace impact. The director of Brand & Executive Communications is a critical role that focuses both internally and externally to drive awareness of CR, its mission and the distinct value it brings to the world.
The director will be responsible for reimagining the organization’s internal communications to ensure all staff understand our brand purpose, values, enterprise goals and strategies; finding thought leadership opportunities for and supporting staff, senior executives and our CEO to carry the mission forward; developing strategic internal and external events; and working in concert with other communications, marketing, content, digital and development staff to ensure every consumer touchpoint helps reinforce the CR brand.
As a leading brand steward for CR, the Director of Brand & Executive Communications will craft, continuously evolve, and help deliver the overarching CR story and as such must be a seasoned writer and editor, with the ability to capture and enhance the special voice of CR, and equally be a leader and strategist who can partner across the organization while guiding a team of communications professionals to deliver programs that resonate internally and externally, sustaining brand consistency.
Serve as a collaborative partner to the Chief Communications Officer, Director of Media Relations, & Directors of Strategic Communications in producing cohesive, enterprise-level communications strategies with a focus on enhancing CR’s brand.
Work closely with CR’s marketing and philanthropic development department leaders to concept and implement enterprise-wide communications strategies that effectively drive understanding of CR’s mission, goals and initiatives across all audiences.
Leverage executive and thought leadership to advance CR’s work by developing and guiding integrated communications programs for the CEO, other CR executives, and thought leaders.
Develop an associated strategy for thought leadership and enterprise-level leadership narratives, including developing key relationships with industry associations and other influencers, both individual and at the organization level.
Maximize the impact of CR’s intellectual property by converting our research, surveys, intelligence and content into op-ed pieces, internal communications, blogs, tweets, etc., to achieve maximum reach of key ideas.
Serve as/guide the strategic advisor in the creation and execution of a compelling social media presence for the CEO and other leaders.
Manage the conception and production of enterprise-level strategic communications efforts, including the Annual Report, Annual Meeting, the official web presence for the organization (About Us on cr.org), etc.
Listening and learning; synthesizing and researching new ideas and thinking into compelling concepts for future speeches and other communications deliverables.
Guide all internal/employee communications, working in close coordination with HR on workplace-related initiatives.