Program Manager, Social Media

US-NY-Yonkers | US-AZ | US-CA | US-CT | US-MA | US-TX-Austin | US-DC-Washington

The Opportunity


As our social media program manager you will create campaigns that incite engagement and generate excitement around the work we do on behalf of consumers, ranging from investigations exposing contaminants in water, advice on how to protect your digital privacy  or recognition of women and trailblazers who have improved our lives.   You’ll collaborate with our content, marketing, and design teams to raise awareness of our brand within the Twitter community, especially among younger and diverse audiences.   


Your expertise will influence the strategy we implement when it comes to how we engage new audiences, participate in conversations and help our thought leaders establish their presence on the platform. 


If you’re a savvy and creative social media communicator who cares about making a difference, we want to meet you.  Be sure to include a cover letter of 280 characters or less letting us know why you’re the right fit for the position, along with links to some of your most successful and retweeted campaigns.  


What you will do

  • Manage and grow CR’s presence on Twitter, and other similar community sites as needed
  • Advocate for the organization in social media spaces, engaging in dialogues and answering questions where appropriate
  • Ideate campaigns designed to attract new and diverse audiences
  • Using Sprinklr, monitor posts and commentary across Twitter on a daily basis
  • Work with content, marketing, design and video teams to create engaging social media posts that support audience goals
  • Prepare creative briefs and organize assets 
  • Guide CR thought leaders in social media strategy
  • Identify appropriate influencers for the CR brand
  • Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaignsRegularly provide insights gained from social media monitoring to help inform and evolve organizational strategies

About You

  • You have advanced knowledge and understanding of Twitter and other social media and networking platforms including Instagram, TikTok, Facebook and Pinterest.
  • Your experience includes working with content teams 
  • Your demonstrated success in social media campaigns includes audience engagement and growth of brand presence supported by data and metrics
  • You have experience engaging and attracting young and diverse audiences
  • You have proficiency with Sprinklr or a similar platform
  • You are proficient in social listening and community management
  • You are comfortable working collaboratively and cross functionally

It’s a plus if :

  • You are experienced in identifying influencers
  • You understand and can contribute to the creative asset process

Diversity, Inclusion, and Belonging at Consumer Reports

At CR, we believe our continued ability to understand and advance the interests of all American consumers is possible only if our staff fully reflects the full cultural, racial and ethnic diversity of those consumers.

Consumer Reports is committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We are proud to be an equal opportunity workplace.


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