Marketing Campaign Analyst

Job Locations US-NY-Yonkers
ID
4958
Category
Communications, Marketing & Public Relations

WHO WE ARE

Founded in 1936, CR has a mission to create a fair and just marketplace for all. Widely known for our rigorous research and testing of products and services, we also survey millions of consumers each year, report extensively on marketplace issues, and advocate for consumer rights and protections around safety, digital rights, financial fairness, and sustainability. CR is independent and nonprofit.

THE OPPORTUNITY

The Marketing Campaign Analyst will be responsible for the coordination and execution of direct mail, email, and omni-channel marketing campaign selections using the Unica Campaign marketing platform. You will partner with internal and external clients to develop contact strategies and translate those into executable lists. 

 

 

What You'll Do

  • Coordinate and implement assigned direct mail, email, and omni-channel marketing campaigns. 
  • Maintain a centralized production schedule for assigned campaigns.
  • Collaborate with outside vendors and internal stakeholders.
  • Participate in new software assessments, testing, and system migrations as needed.
  •  

ABOUT YOU

What We Need To See

 

  • Bachelor’s degree in marketing, computer science or related field 
  • 3+ years’ experience in database marketing
  • Experience with Unica Campaign
  • Hands-on experience creating selections for omni-channel marketing campaigns using campaign management tools 
  • Experience writing SQL queries 
  • Familiarity with Data Warehouse architecture and load processes.

 

What We'd Love To See

  • Experience with merge/purge processes.
  • Project management skills and experience with project tracking software. 
  • Experience with reporting platforms like Domo and Tableau for reporting.

EEO STATEMENT

Consumer Reports is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action Employer, making decision without regard to race, color, religion, creed, sex, sexual orientation, gender identity, marital status, national origin, age, veteran status, disability, or any other protected class.

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