Brand Licensing is CR’s newest and fastest growing product line, helping consumers make key product and service decisions, when and where they need guidance most.
As a Product Marketing Manager on this team, you’ll report to the General Manager, Brand Licensing. In this position, you’ll drive the marketing and communications strategy for our brand and content licensing program, including the execution of marketing plans designed to drive awareness and consideration for our new and unique products to manufacturers and retailers.
If you’re energized by the idea of creating and iterating in a small, growing, and highly collaborative environment (much like a start-up) but want the stability of doing so for an established, highly respected, non-profit brand, this is a position with your name on it!
Under our CRFlex program, this position is eligible for remote work.
How You'll Make An Impact:
You’ll oversee the marketing and communications strategy of our licensed content program to drive both B2B and B2C awareness, engagement and revenue growth for our licensed products. These products help make unique product and service information more accessible to consumers across their shopping journey while also guiding manufacturers towards creating products that are safer, reliable and more equitable.
As a marketing manager, you will manage external agencies and partner with internal stakeholders to support the discovery of new, licensed products and help define and execute campaigns. This includes product positioning, strategic messaging and campaign creative development. You’ll also help lead campaign budgeting testing and measurement to optimize for cost, quality of customer, high engagement, and brand loyalty.
You’ll Be Highly Rated If:
You’ll Be Our Top Pick If:
THIS POSITION REQUIRES YOU TO BE FULLY VACCINATED PRIOR TO YOUR START DATE.
Our Commitment to Fair Pay:
At Consumer Reports, we are committed to fair, transparent pay and we strive to provide competitive, market-informed compensation. The target salary range for this position is $115,000-$140,000. It is anticipated that most qualified candidates will fall near the middle of this range. Compensation for the successful candidate will be informed by the candidate’s particular combination of knowledge, skills, competencies and experience. Salary ranges for union positions are determined by collective bargaining agreement with the NewsGuild of New York.