Brand Licensing is CR’s newest and fastest growing product line, helping consumers make key product and service decisions, when and where they need guidance most -at the point of purchase  

 

As an Associate Marketing Director, Brand Licensing on this team, you’ll report to the General Manager, Brand Licensing.  In this position, you’ll drive the marketing and communications strategy for our brand and content licensing program, including the creation and execution of marketing plans designed to drive awareness and consideration for our new, licensedto manufacturers and retailers. 

 

If you’re energized by the idea of  creating and iterating in a small, growing, and highly collaborative environment (much like a start-up) but want the stability of doing so for an established, highly respected, non-profit brand, this is a position with your name on it!

 

This is a hybrid position. Under our CRFlex program, this is a hybrid position is eligible for Fully Remote status for candidates who live more than 75 miles from one of our main office locations (Yonkers, NY, Washington DC, Colchester, CT). Additionally, the successful candidate must reside in one of the following locations: Arizona, California, Connecticut, Illinois, Massachusetts, Michigan, New Hampshire, New York, Texas, Vermont, Washington D.C. 

How You'll Make an Impact:

 

You’ll oversee the marketing and communications strategy of our licensed content program to drive both B2B and B2C awareness, engagement and revenue growth for our licensed products.  These  products help make unique product and service information more accessible to consumers across their shopping journey while also guiding manufacturers towards creating products that are safer, reliable and more equitable. 

 

As Associate Marketing Director, Brand Licensing you will manage external agencies and partner with internal stakeholders to support the discovery of new, licensed products and help define and execute campaigns. This includes product positioning, strategic messaging and campaign creative development. You’ll also help lead campaign budgeting, testing and measurement  to optimize for cost, quality of customer, high engagement, and brand loyalty.

You’ll Be Highly Rated If:

 

• You’re an experienced b2b product or growth marketer.  You have 7 plus years of brand marketing experience for licensed products with a  Bachelor’s Degree in a related field. 
• You’ve created impactful B2b and/or b2c campaigns before that involved the use of audience targeting and segmentation  
• Multitasking is your superpower. Your project management skills keep you and your partners on task and on budget. 

 

 

You'll Be One Of Our Top Picks if:

 

• You have an appetite for successful experimentation.  You regularly ideate, assess and deliver new concepts, strategies and ideas for growing and marketing new products.

• You drive the collaborative processes. You are always looking for ways to improve experiences and processes in order to forge strong working  partnerships across the organization.  

 

 

This position requires you to be fully vaccinated for COVID-19 prior to your start date.

Consumer Reports is an independent, nonprofit organization dedicated to a fair and just marketplace for consumers. Our team is made up of truth tellers, change agents, and consumer advocates who investigate and build coalitions to fight for fairness and justice in the marketplace. We leverage our evidence-based approach to demand safer products, a healthier environment, and equitable services for everyone.

Our mission starts with you. We offer medical benefits from that start on your first day as a CR employee that include behavioral health coverage and unlimited sick days. There’s also generous family planning benefits and a generous 401K match. Learn more about how CR’s advocates for strong benefits on behalf of their employees here: https://www.consumerreports.org/cro/careers/landing-page/index.htm

At Consumer Reports, we are committed to fair, transparent pay and we strive to provide competitive, market-informed compensation. The target salary range for this position is $115,000-$160,00. It is anticipated that most qualified candidates will fall near the middle of this range. Compensation for the successful candidate will be informed by the candidate’s particular combination of knowledge, skills, competencies, and experience.

Consumer Reports proudly seeks to build a richly diverse workforce by hiring people with a diversity of thoughts, identities, perspectives, and experiences that help advance the difference we make for consumers, and by ensuring our people experience equity and inclusion in their work lives. We encourage members of traditionally underrepresented communities to apply, including women, LGBTQIA people, people of color, and people with disabilities.