Consumer Reports, Inc.

Director, Product

Job Locations US-New York
New Products and Services



The CR New Ventures team creates and iterates on products that solve thorny consumer problems and develops profitable new revenue streams for Consumer Reports. Working on the New Ventures team feels a lot like a startup—we're a small, nimble, collaborative and creative team that's dedicated to impact. But we also work regular hours and offer the stability of working for an established non-profit. We respect work-life balance, offer flexible remote work, and work on a double bottom line- generating impact and revenue. Upkept, our Webby-nominated all-in-one home maintenance app is an example of the kind of consumer-centric product that New Ventures has brought to market. 


The Director of Product Development role focuses on new and adjacent opportunities for CR, and is responsible for spearheading the discovery, development, and execution of new product concepts from inception to launch in order to expand CR’s reach and diversify our revenue streams.  


Under our CRFlex program, this is a hybrid position and is eligible for remote work up to 50-60%. The successful candidate must reside within 75 miles of one of our main office locations (New York, NY, Yonkers, NY, Washington DC, Colchester CT).


How You’ll Make An Impact

We will be able to bring more mission-aligned new products and services to market more quickly because of your strategic ability to identify unmet consumer needs, and lead a multi-disciplinary team to test, learn and develop new solutions. 


  • Define and communicate a compelling vision for new products or services that aligns with the company’s overall mission, target markets and business objectives.
  • Lead business opportunity teams to qualitatively assess, vet high priority concepts for financial attractiveness, operational viability, consumer appeal, etc. Develop a pipeline of problem spaces and jobs-to-be-done that CR should consider, and be able to shelve ideas that cannot be validated.
  • Identify market trends, customer needs, and untapped opportunities. Analyze data and industry insights to inform product decisions and ensure the products meet customer demands and market requirements.
  • Lead teams to do product ideation and conceptualization. In addition, collaborate with cross-functional teams to validate concepts, assess feasibility, and create viable product roadmaps.
  • Designs business and go to market plans, and helps develop and implement market pilots.
  • Oversee the end-to-end product development process, from defining product requirements and feature sets to managing product design and engineering efforts.
  • Foster a culture of continuous improvement and agile development methodologies.
  • Collaborate with internal and external stakeholders, including executives, investors, and partners, to gain support for new product initiatives and secure necessary resources.
  • Establish key performance indicators (KPIs) and metrics to measure product success and ensure organization is learning from our experiments. Regularly track and analyze product performance, and use insights to drive data-driven improvements and pivot strategies when necessary.
  • Develop and manage a high-performing product team, providing mentorship, guidance, and support to team members. Foster a collaborative and innovative work environment that encourages creativity and excellence.


You’ll Be Highly Rated If:


  • Bachelor's degree in a relevant field, such as Computer Science, Engineering, Business, or a related discipline. 10+ years of product management experience, preferably in tech.
  • Proven track record of successfully bringing digital solutions to market. Subject matter experience in home or home services segment a plus. Experience with community-based or user-generated content products is another plus.
  • Strong leadership and team management capabilities to lead cross-functional product teams.
  • Experience in managing and mentoring product managers.
  • Expertise in the entire product lifecycle, from ideation and concept development to product launch and post-launch optimization.
  • Ability to develop and optimize products for various platforms, including mobile, web, and emerging technologies.
  • Proficiency in market research and analysis to identify opportunities and threats.
  • Strong competitive analysis skills to understand the landscape.
  • Familiarity with user-centered design principles and the ability to advocate for user needs throughout the product development process.
  • Proficiency in data analysis and the ability to make informed decisions based on metrics and key performance indicators (KPIs).
  • Experience working in agile development environments and a solid understanding of agile principles.
  • Basic technical knowledge to understand the feasibility and constraints of product features, and collaborate effectively with engineers and technical teams.
  • Understanding of financial aspects, including budgeting, pricing, and revenue forecasting.


You'll be one of our top picks if:

You have experience with products that serve or support homeowners.  

You have experience in creating new and different opportunities at established organizations.

A master's degree or MBA


Consumer Reports is an independent, nonprofit organization dedicated to a fair and just marketplace for consumers. Our team is made up of truth tellers, change agents, and consumer advocates who investigate and build coalitions to fight for fairness and justice in the marketplace. We leverage our evidence-based approach to demand safer products, a healthier environment, and equitable services for everyone.

Our mission starts with you. We offer medical benefits from that start on your first day as a CR employee that include behavioral health coverage and unlimited sick days. There’s also generous family planning benefits and a generous 401K match. Learn more about how CR’s advocates for strong benefits on behalf of their employees here:


At Consumer Reports, we are committed to fair, transparent pay and we strive to provide competitive, market-informed compensation. The target salary range for this position is $200k to $220k. It is anticipated that most qualified candidates will fall near the middle of this range. Compensation for the successful candidate will be informed by the candidate’s particular combination of knowledge, skills, competencies, and experience.

Consumer Reports proudly seeks to build a richly diverse workforce by hiring people with a diversity of thoughts, identities, perspectives, and experiences that help advance the difference we make for consumers, and by ensuring our people experience equity and inclusion in their work lives. We encourage members of traditionally underrepresented communities to apply, including women, LGBTQIA people, people of color, and people with disabilities.


Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
Share on your newsfeed